- Discreet booking — even the patient's full name is optional
- Video consultation page — for patients who won't walk in
- Confidentiality promise, written clearly on the page
- Calm design — nothing loud, nothing commercial
- Follows NMC rules — no testimonials, ever
Why this matters more in mental health
Stigma makes patients research for weeks before calling anyone. Your website is usually their first step. It should feel safe — like the first session will.
Follow-ups are the real leak
Many patients stop coming after the first visit. Gentle WhatsApp reminders and video follow-ups keep care going.